Special 4-Day Bonus Issue from the Blue Avocado

Free Webinar! Google Analytics for the Enthusiastic Beginner
Tuesday, April 16, 2013 3:00 pm eastern /12:00 noon Pacific

Speaker:  Bonnie Massa, Massa & Company

Wonder what all the hype is about around web analytics? Thanks to Blue Avocado and American Nonprofits, you can join this overview of Google Analytics, a free web analytics tool that shows you how visitors are using your site. We will start with how to capture data on visitors and then hit the highlights of using Google Analytics to improve your website. This overview is for beginners and executives that want to know the value of the tool but not necessarily how to operate it . . . Click here to register free . . . offer closes March 15, 2013.

Another Free Webinar! Nonprofit Sustainability:  Making Strategic Decisions for Financial Viability 
April 12, 2013  12:00 pm eastern/9:00 am pacific

Speakers:  Jan Masaoka, Blue Avocado and CEO of CalNonprofits, and Steve Zimmerman, Spectrum Nonprofit Services

Too often program goals are discussed separately from financial means, although we all know that both must be discussed together. Jan and Steve will present the methodology for doing so from the book they co-authored with Jeanne Bell: Nonprofit Sustainability: Making Strategic Decisions for Financial Viability. This model can be used as an adjunct to or substitute for traditional strategic planning. Click here to register free. Offer ends March 15.

Board Recruitment Time? Learn the Blue Ribbon Nominating Committee Technique
Wednesday, April 10, 2013 3:00 pm eastern/12:00 pm pacific

Speaker:  Jan Masaoka, Blue Avocado and CEO of CalNonprofits

Board recruitment discussions usually start with the tired question, "Who do we know?" Instead, let's start with "What are the three most important things for the board to accomplish this year, and what kind of board members do we need in order to do so?" Tested successfully with hundreds of nonprofits, we'll also tackle some difficult questions such as whether and how to recruit people of different races or educational backgrounds, whether to have clients or parents (or other direct beneficiaries) on the board, and whether to have fundraising or donation requirements. Based on the tested and popular Blue Ribbon Nominating Committee technique. Click here to register free . . . through March 15 only.

Free "Gift of Learning" online courses from Cornerstone

This was such a hit in the last Bonus Issue, we’re pleased to offer this again. And we’re grateful to Cornerstone to offer this once more to Blue Avocado readers and American Nonprofit members!

The Cornerstone OnDemand Foundation established the “Gift of Learning” program to over 40 classes of downloadable e-learning content -- such as leadership training, effective communication, project management, and desktop product tutorials -- to nonprofit professionals at no cost.

The Foundation is offering this to five individuals per organization...and 300 organizations will be selelcted to receive the access to the Gift of Learning library. How do you become eligible? The first 300 Blue Avocado readers that respond on March 15, 2013 (starting 9 am Pacific/12 noon Eastern) are eligble.  Send an email to Blue Avocado's Susan Sanow at blueavocado@hotmail.com with the subject line "Gift of Learning” will be awarded the opportunity to access thousands of courses. Your e-mail must include the following information:

• Your organization's name
• Nonprofit tax ID number: you must have U.S. 501(c)(3) status to qualify
• Name of the contact person, and contact person's e-mail address and phone number

Once we reach 300 interested organizations, this offer will expire.

If your organization is chosen to participate, you will receive an introductory email directly from the Cornerstone OnDemand Foundation no later than March 29, 2013. Selected nonprofits will have access to the Gift of Learning for a three month period (April 1, 2013-July 1, 2013.)

(And if you were awarded the "Gift of Learning" last fall, please step aside and let another organization benefit!)

April 1? No Foolin'… It’s a Blue Avocado Contest!

As April Fool's Day approaches, we wonder what our best April Fool's joke news headlines would be for the nonprofit community. So give it a try. Submit your headline with a 2-to-3 sentence opening paragraph. Here is a sample to get you started:

AmeriCorps to Exclusively Serve Businesses in 2014
The AmeriCorps program announced that beginning in 2014, AmeriCorps Volunteers will only be placed in small for-profit businesses.  While historically placed with nonprofits, it is clear that nonprofits are better managed and there is a greater need to support the small business community.

Submit your April 1 headline and 2-3 opening sentences tosusan@blueavocado.org.  Use the subject line April Fool's. Send in your entry by Friday, March 22, 2013.  You may be featured in our special April Fool's Day issue!  What's in it for our top 10 favorite/funniest entries? You'll win a copy of Jan Masaoka’s book, The Nonprofit’s Guide to Human Resources. Good luck!

New Benefits & New Webinars for Members

NYCON Member Benefit Spotlight: Budget & Cash Flow Toolkits! Every fiscal staff persons' best friend... Learn More on February 27th at 10:00am Just in time for budget and cash flow planning, NYCON has developed a new benefit for our member that will truly be the "best friend" of every fiscal person who uses it!  Designed with the needs and resources of the smaller to medium sized nonprofit in mind, NYCON's Chief Fiscal Officer and staff have designed a "fool proof" tool for developing a streamlined, compliant and easy to understand budget.   The features of the Budget Toolkit include:   Built in instructions on "Getting Started" and"How to Develop Your Budget" Built in formulas and linked spreadsheets Definitions & Glossary on types of budgets, frequently used budgeting terms & more Helpful notes that 'pop up' as you create your budget spreadsheet  Quick and easy allocations (for shared costs like space and supplies, etc.) Templates that your organization can utilize to customize for your own organization's budget and salary and fringe expenditures. And more! You have to see all the features to believe it!   Experience the Budget Toolkit for yourself. Learn More on February 27th at 10:00am  On this webinar we also featured the new "Cash Flow Toolkit" which, just like the Budget Toolkit, will be a great addition to any nonprofit fiscal office.

Pros and Cons of  Restructuring a Nonprofit: What it Means for your Staff and Board February 13th, 2013   10:00am to 12:00pm Doug Sauer, CEO, NYCON Last Chance to Register This thought provoking, insightful event will provide you with knowledge gleaned from decades of Doug's work with hundreds of nonprofits in various stages of formal restructuring, shared service models and, certainly, merger. Doug, perhaps more than anyone on the national nonprofit "scene," knows first-hand that merger (or any type of structural "re-engineering" of your organization) is a serious solution to the very complex issues facing today's nonprofits. Join us and learn from Doug's real world and very practical experiences. Doug will be talking about the variety of options available for restructuring a nonprofit, what the potential benefits and very real risks are -- as well as what the process of going "beyond collaboration" is really like.There will be time for Q&A at the end of the online session so make sure you take advantage of having our resident expert available to you. Last Chance to Register

Free Tour of the GrantStation Website for NYCON Members Thursday, February 28th   10:00am to 11:00am  Register Today Join Ellen Mowrer, GrantStation's Business Development Advisor, for a free webinar that offers a short tour of the GrantStation website. This tour will provide tips on the most effective way to use all of the valuable resources the website offers; including the extensive funder databases that can help you identify the right grantmaker for any program or project. During this webinar we will also introduce GrantStation's new interactive Grants2020 visioning tool! There will be plenty of time for questions. This webinar will be held Thursday, February 28, 2013. Did You Know? As a NEW Membership Benefit of NYCON, ourprogram now also allows a discount on Grantstation Membership - which gets you full access to GS.com - for only $75! Click here for more information.

Biggest Mistakes Boards Make, Founding Fathers Write a Grant Proposal and more

Practical, Provocative and Fun Food-For-Thought for Non-Profits

The Trouble with "Passion for the Mission" . . . editor notes issue #84

"Passion for the mission is a must" . . . so say many job announcements and board member requirement lists. Wait a minute. Let's examine this sacred cow cliche a little more. Read More>

Surprisingly Uncomplicated Path for Developing Leaders

Kirk Kramer of The Bridgespan Groupsuggests some new approaches to leadership development in his recent papers. For Blue Avocado readers, he cuts right to the chase: Read More>

In the Swirling Dust of Change, Life Still Goes On for an ED

It just makes sense that the founder of the Center for Digital Storytelling would tell his own story in a remarkably compelling way. Here's Joe Lambert with a thoughtful First Person Nonprofit account of how organizational problems can bring out the creativity and best in people and how, through it all, life goes on, though it's your choice how to embrace its everchanging moods: Read More>

The Founding Fathers Write a Grant Proposal

"Just look at this second sentence!" groaned Samuel Adams. "'We hold these truths to be self-evident  .  .' This flies in the face of 'evidence-based practice'! We'llnever get funded!" Read More>

Ten Biggest Mistakes Boards and Executives Make

"To err is human," and as we all ruefully know, nonprofit board members and executive directors are typically human. Here are some of the biggest mistakes we make: Read More>

Take a 3-Minute Vacation to an Oscar-Nominated Film Starring Avocados

Has anyone else seen an avocado in an Oscar nominated film this year? Read More>

To see it online Click Here

New Webinars, New Benefits for our Members

Tomorrow! [Corporate Member Spotlight]   Learn More about RER Energy & How Your Nonprofit Can Save Money on Energy Cost A Webinar Presented by Christopher Flynn of RER Energy Group   January 24th, 2012 10:00am to 10:30am  Register Now  RER Energy Group, a new NYCON Corporate Member, is pleased to offer this introducttion to their services and solar photovoltaic energy (PV) for NYCON's members. Legislation enacted in New York State is providing funding through NYSERDA to help the state reach a goal of doubling renewable energy generation by 2015. Who Should Attend: This workshop will benefit executive directors, finance and accounting staff and anyone responsible for managing electrical energy costs and systems. Members of RER's Staff can work with you to answer questions about solar photovoltaic technology, other renewable energy and currently available incentives.   Register Now

Pros and Cons of  Restructuring a Nonprofit: What it Means for your Staff and Board  A Webinar Presented by Doug Sauer CEO of NYCON February 13th, 2013              10:00am to 12:00pm RegisterThis thought provoking, insightful event will provide you with knowledge gleaned from decades of Doug's work with hundreds of nonprofits in various stages of formal restructuring, shared service models and, certainly, merger. Doug, perhaps more than anyone on the national nonprofit "scene," knows first-hand that merger (or any type of structural "re-engineering" of your organization) is a serious solution to the very complex issues facing today's nonprofits.   Register

Dollars through the Door: Who Does What in Nonprofit Fundraising & Revenue Generation  A Webinar Presented by NYCON March 13th, 2013     10:00am to 12:00pm Register  This session provides an introduction to the diverse strategies nonprofits can use to generate revenue for their organizations with an emphasis on planning, sustainability and the role of Executive Staff and Board Members in fundraising efforts. We will be covering four key topics that typically arise when discussions of "fundraising" occur.  Register For the Full Page Click Here

Keeping Your Board Engaged

From guidestar.com: As 2010 winds down, I wanted to answer a question that came up several times in response to my GuideStar Newsletter articles this year:

How do I keep my board engaged? Particularly if it's a statewide or national board?
This is a question I get all the time. Everyone wants their board to be engaged, but ...

What do you really mean when you say an "engaged board?" Do you want your board members to be just paying attention? Or do you want something more?

How's this for a definition: "Engagement is inspiring passion in someone so they will want to take action." (This definition of engagement comes directly from a terrific new book, The Dragonfly Effect, by Jennifer Aaker and Andy Smith, which I highly recommend.)

So let's reframe the question:

"How do I inspire passion in my board members—whether they are local or far flung—so they will want to take action?"

In order to do accomplish this larger goal, your board members need to know what your organization is trying to accomplish and what their role is to make it happen. This is a big shift for many boards. I find that organizations don't have a clear set of goals each year and don't know what they want their board members to do.

You need to be able to express your goals in terms of how many people you want to help, such as: "If we raise $250,000, we can help 1,400 families."

Instead, organizations often say, "We want to help as many people as possible." If your board members know exactly what your goals are for the year, then they can rally around them. Clear goals help define your organization's effort for the year. And clear goals give people something to strive for.

Here's a plan for you if you want to keep your board members fully engaged.

1.Be sure your board members know what you are aiming to accomplish this year.
Put it in real numbers. For example:
* How many kids will we send to camp?
* How many meals do we want to serve?
* How many scholarships will we award to bright young students?

2.Be sure they know what the impact will be if you can make your plan happen.
Put it in real-people terms and talk about the ultimate benefit. For example:
* We'll help kids who go to camp be healthier, have better self-esteem, and do better in school.
* We will help hungry people get nutritious meals right here in our community.
* We'll help our brightest minds so they can help solve tomorrow's problems.

3.Be sure every board member knows what his or her job is to make the plan happen.
If you want to keep them engaged, you've got to give them clear actions. Everybody gets to have a role in implementing your plan. For example:
* Some board members are in charge of phoning donors to say thank you.
* Others are seeking sponsors for your annual gala.
* Others are in charge of enlisting more volunteers.
* Others are serving on a task force to identify VIP prospective donors.
* Others may be serving on a governmental relations committee to strengthen your relationships with elected officials.

The deal is this: EVERYBODY on the board has a job and is in action for the cause.

4.Keep in close touch with your board members each week or month, letting them know of your successes.
* Success breeds success.
* Good news stimulates momentum and makes everybody happy.
* It encourages action.
* Peer pressure will also encourage everyone to step up and do their job, too.

Also ask for help frequently from board members if you need it. But ask for specific things.

Try these strategies, and see if your board doesn't get fired up!

Gail Perry, MBA, CFRE